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Who is renting now? Millennials and Retirees

The largest population cohort, Millennials, are entering their prime spending years. This cohort is described as The Sharers, as coined in the book Big Shifts Ahead: Demographic Clarity For Business. Sharers are marrying later in life, have more student debt and are more interested in capturing the best social media photo on an adventure than purchasing a home. This cohort prefers to live in an Urban neighborhood and embraces a co-living environment. Sharers want to be connected to the world and community they live in.

“The Innovators” cohort is now entering their golden years. This cohort lead the Technology Revolution and experienced great wealth as a direct result. These retirees are now entering the rental market because of their desire to be active, socially connected and travel more. Renting allows them greater flexibility and less home maintenance. This cohort prefers a slower pace that is offered in suburbs and golf course communities.

Understanding the market and the client is key to developing a product that will exceed their expectations and grow with technology. We are developing with the end user in mind. Contact our office today to learn more about our projects 702-545-0355.

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LA Fashion District: An Urban Dinner Party

October 12,2017 the LA Fashion District BID hosted a wonderful dinner party located at City Market South. All the proceeds from the event went to benefit the LA Fashion District public arts program. The award winning chef Steve Samson of Rossoblu prepared a flavorful, four course, Italian dinner al fresco.

The night was beautiful and the event was magical with fresh food and wonderful fellowship celebrating the neighborhood and community all for a great cause.

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Millennials Will Rent

All signs lead to renting as Millennial generation enters their prime spending years.  Millennials are marrying and having families later in life, which has created a new demand for housing particularly in the rental market. The Millennial cohort is comprised of approximately 92 million people and will far exceed the baby boomer cohort by 15 million people. As this generation continues to enter the workforce they are plagued with student debt and inflation that can stifle the idea of immediate home ownership.  While it might seem like Millennials are forced to rent due to economic hardship, studies indicate that they prefer it. They want to take advantage of community amenities, events and embrace a co-living environment. This also creates a new demand for smaller housing, i.e. studio and one bedroom units. TRU Development stays on the front lines with market research and data. We strive to develop a product that will meet and exceed our clients expectations while building strong relationships. Contact our office today if you would like to learn more about TRU Development and our projects 702-545-0355.

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DCBID: Los Angeles 2017 Q2 Market Report

The Downtown Center Business Improvement District (DCBID), a coalition of nearly 1,700 property owners in the central business district of Downtown Los Angeles and formed in 1998, is transforming the Fashion District area into a vibrant Urban Hub centered around the idea of live, work and shop!

DCBID published the 2017 Q2 Market Report. Some of the key highlights that are mentioned on page 4 of this article are 423 new residential units broke ground, 1,072 new residential units opened, $3.39 is the average per square foot Class A rent and apartment is asking $2.92 per sq foot.

CLICK HERE to download the full market report and learn more about the exciting activity happening in DTLA.

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Kaktus Life III: Ground Breaking News 09.27.17

We have some exciting news! Kaktus Life III located at 8030 W Maule Ave., Las Vegas has officially started construction September 27, 2017. This is our Class A mixed -use development opportunity with 608 multi-family units and 5,000 sq. ft. of retail space. If you are interested in learning more about our projects, contact our office today 702-545-0355 to chat with one of our team members.

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Good Times in Vegas, on the Road and at Home Signal Economic Expansion

US Capital Wealth Management just published their market insights for September 22, 2017. Featured in the article is the Las Vegas convention and visitor attendance is the best it has ever been. This is a great sign for our economy and our community. See below for a preview and the PDF link to download the full report.

Market Insights
September 22, 2017

Good Times in Vegas, on the Road and at Home Signal Economic Expansion

When times are good, people go to Vegas. Since the recession in 2008, Las Vegas convention attendance has climbed to new highs. At the current pace, convention attendance and overall Vegas visitation will set new records in 2017.

People loved Vegas in the 1980s and 1990s. While convention traffic continued to grow through the 2001 – 2002 NASDAQ melt-down, overall visitation to Vegas declined. Both convention activity and overall visitation to Vegas declined during the 2007-2009 Great Recession. Since 2009, visitation to Vegas is signaling economic expansion

Nationally, hotel occupancy is running about the same pace as it did in 2015 and 2016, the two best years on record. In the last recession, hotel occupancy was roughly 20% below current levels for all of 2009. Hotel occupancy looks good.

The National Restaurant Association created the Restaurant Performance Index (RPI) in 2002. It is a monthly composite index that tracks the health and the outlook for the U.S. restaurant industry. The index includes metrics like same-store sales and labor and capital expenditures. The RPI shows expansion.

Click on link below to see this commentary as a PDF:

PDF Version of newsletter: Good Times in Vegas, on the Road and at Home Signal Economic Expansion


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Annual Affordable Housing Conference: Las Vegas, Nevada

Gary Banner CCIM, Sr. Market Analyst for TRU Development received a special invite to attend the Annual Affordable Housing Conference hosted by Cohn Reznick at the Mandarin Hotel in Las Vegas, Nevada. The objective of this conference was to outline how affordable housing gets built. The “Low Income Housing Tax Credit” (LIHTC) was explained in masterly detail over the course of this three-day conference. TRU Development believes in affordable housing and is seeking to incorporate these incentives into our future development projects. Contact our office today at 702-545-0355 and ask for Kelly Kwasniewski to connect with our staff and learn more about our projects.

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The Edge: $800M Extreme Sport Park on Las Vegas Strip

There are no signs of the Las Vegas valley slowing down. With all the buzz of professional sports teams moving to Las Vegas and the continuum of the Downtown Las Vegas Revitalization, Las Vegas is slowly coming into its own.

A new project called “The Edge” was just approved by Clark County commissioners in a 7-0 vote. This project is situated on 130 acres located on the southeast corner of Las Vegas Boulevard and Sunset Road and features a 15-story hotel, white water rapids, indoor mountain biking and much more. CLICK HERE to read the full article By Eli Segall Las Vegas Review-Journal.

TRU Development stays on the fore front of all breaking new project and community initiatives her in Las Vegas, California and Hawaii. To learn more about our market research and investment opportunities call our office today 702-545-0355 and ask for Kelly Kwasniewski.

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The Curve @ 215: Kaktus Life III

There was a great article in the Las Vegas Review Journal on August 22, 2017 By: Madelyn Reese that supports all the activity around our new project Kaktus Life III. David J Tina, president of the Greater Las Vegas Association of Realtors provided additional commentary regarding the demand of this now booming location.

CLICK HERE to preview the full article in the Las Vegas Review Journal.

 KAKTUS LIFE III is a mixed-use development opportunity with 608 multifamily residential units and 5,000 square feet of retail situated on 16.93 acres. For more information about this project and others presented by TRU Development please CONTACT Kelly Kwasniewski at 702-545-0355 today to learn about investment opportunities.